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Videos
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Citation

Banonyong, A. (2018a, May 13). LINE an Asian tech company. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/line-an-asian-tech-company


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
May 13, 2018
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Citation

Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation-


Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017
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Citation

King and Lowe (2017a, November 27). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights-9192


Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Research papers

Meet the appfluencers

Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Mark Jefford
Company: YouGov
November 9, 2017
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Citation

Jefford, M. (2017a, November 09). Meet the appfluencers. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/meet-the-appfluencers


Research papers

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
September 4, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, September 04). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe


Research papers

The court case for research

Technological developments are creating new playgrounds for research automation. Evolutions in big data allow us to process massive amounts of data at an unforeseen speed, and the human brain is being surpassed by the rise of smart machine learning...

Catalogue: Congress 2017: Visionary
Authors: Katia Pallini, Annelies Verhaeghe
Company: InSites Consulting
September 4, 2017
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Citation

Pallini and Verhaeghe (2017a, September 04). The court case for research. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-court-case-for-research


Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
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Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/inside-out


Research papers

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
August 24, 2017
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Citation

King and Lowe (2017a, August 24). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights